Industry News

Increase Sales with Strathmore’s Online Workshops  

Strathmore is excited to once again offer their free Online Workshop Series, which starts March 2, 2015! Take advantage of this consumer workshop series and increase your store’s traffic and sales. Promote the start of the workshops in your store, on your website, on social media, and drive sales as students purchase from the class supply list (there are over 30,000 students registered already).

Check out Strathmore Online Workshops for more information about the 2015 Workshop Series.

Here are three ideas for retailers to take advantage of the program:

1. Create Workshop Supply End-Cap – Download this

UA Workshop Endcap
University Art created this end cap featuring supplies for Strathmore’s 2013 Workshop 1.

2.  Follow Strathmore Artist Papers on Facebook – and share the posts with your fans. This is a really easy thing to do.  Strathmore shares on-going information and reminders about the Workshops on Facebook.  Ask your fans to stock up on class supplies at your store! You can also check out #Strathmore Workshops on Instagram, Facebook & Twitter.

Additionally, you can follow Strathmore on other social media sites including:

Pinterest, Twitter, YouTube, and now Instagram.

3.  Create your own workshop from content delivered in Strathmore’s Online Workshops! Each workshop provides you with a supply list, educational video and supporting information. Makes hosting your own event easier!

Original artwork by workshop instructor: Patti Mollica

Patti-Mollica_r

As a reminder, at the end of each year Strathmore will post that year’s Online Workshop Series videos to their YouTube channel. Look for:

Also offered on Strathmore’s YouTube channel, you will find an expanding library of videos around product information, quick tips and tricks for using Strathmore products, and helpful information on frequently asked questions. 

Interested in learning more? Contact your MacPherson’s sales representative for ideas of how you can drive more traffic and sales with Strathmore’s 2015 Online Workshop Series.

Original artwork by workshop instructors: Traci Bautista, Patti Mollica, Maureen “Marzi” Wilson, Alphonso Dunn

Instructor artwork Combined 2-16-15

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