Cassie Brehmer, MacPherson’s Account Manager In my time as a buyer and retail manager, before I came to MacPherson’s, a dedicated member of our retail team actively worked on building and maintaining kit business for at least five months out of every year. From reaching out to teachers and following-up, and following-up…and following-up, to picking brands and price points for professors unfamiliar with the options available, to ordering and finding appropriate replacement items, to assembling, spot checking and labeling kits, to distributing them to students and their parents unfamiliar with the uses or costs of materials…it’s tough work. With every kit success comes many (many) failed attempts at cultivating that…
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Venerable Vintages: The Compass
Catherine Monahon, MacPherson’s Copywriter Venerable Vintages is a chance to indulge in the art supply nerd in all of us. To submit a special item connect with us at artdogblog (@) macphersonart.com. This month’s Venerable Vintages is a collection of drawing instrument ephemera from MacPherson’s Emeryville office. The collection features a compass set beside various patented compass, divider and ruling pen designs from an Alteneder & Son’s pricing booklet published in 1871. The compass has a long interdisciplinary history, with science and art at the heart of its purpose. A tool for mathematics, architecture, engineering, geography and the arts, the compass (or “divider”) dates back to ancient civilizations3. We investigated…
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MacPherson’s Dealer Workshop – A GOLDEN Success!
By Bill Hartman Director of Sales at Golden Artist Colors, Inc. Thank you to MacPherson’s personnel for hosting an incredible workshop in Las Vegas. Their detailed organization and preparation led to a very valuable event. The demonstrations were interesting and informative for all. The team at GOLDEN was pleased to see so many retailers in attendance. Having such commitment and enthusiasm from our retail partners in support of all three GOLDEN brands is appreciated tremendously! New GOLDEN Staff in Customer Service & Sales Departments I am pleased to announce the addition of 3 new employees joining the Customer Service and Sales staff here at GOLDEN. Taralyn Loewenguth has joined us as our…