Bigger brushes at smaller prices! Princeton has just expanded its best bristle series that includes the very large sizes that many customers want but many can’t afford – until now. Look at this size 24 flat. It’s 2.3 inches wide (twice the size of most 24s) and has a list price of only $37.95. Compare that to brushes costing over $100! And this is the most expensive brush in the display. Series 5400 “Refine” Bristle is a beautiful range with dark stained wood handles and rich copper ferrules. The interlocked brushes come in a wide array of shapes including short filberts and egberts. The full assortment ships in 2 racks,…

•    Be sure to include the Prismacolor Consumer Rebate in your BTS print and internet advertising. Your customer will receive a $10 rebate for a purchase of $50 or more worth of ANY Prismacolor branded product. The rebate is available on purchases made between July 1, 2009 and October 15, 2009. Check with your MacPherson’s sales contact for all the details. •    Prismacolor has just announced a 2009 Back-to-School store merchandising contest. Here are the details: o    Display Prismacolor products on an end-cap, front-of-store stack out, window display or any other creative merchandising idea that makes a big statement! o    Display must be up for BTS time period o    Retailer…

We love to share the stories of the people who make up our amazing and colorful team. Today our featured person is Joanne Owens, a buyer  in MacPherson’s Emeryville office • Article by Mary Payton, Buyer On any given day, when you pull into MacPherson’s Emeryville office parking lot, you may have the good fortune to see an amazing work of art on wheels. Created by one of our amazing buyers, Joanne Owens, it’s a pick up truck, with hundreds of miniature toys glued to the sides in the shape of flames. This Art Car, is one of the many hobbies that Joanne takes part in outside of work.  Joanne…

As the pioneer in eco-friendly artist products Strathmore is proud to announce the addition of Greener Options blank cards to its growing selection of earth-friendly offerings.  These environmentally-friendly cards and matching envelopes are made with alternative fibers and recycled materials. Eco-conscious artists and crafters will appreciate the quality of Strathmore® cards made from alternative fibers such as hemp, bamboo and sugar cane.  These alternative fibers grow faster than trees and harvesting them does not disturb the natural ecosystem. Earth-savvy crafters will embrace the concept of everything old is new again with our blank cards made from recycled materials.  Smooth and textured cards have the same working properties as Strathmore’s Creative…

After a year with the company, I’ve been giving some thought to a question asked of me about my impressions of our customers’ feelings towards MacPherson’s. In my experience, it seems like their feelings towards us are across the board. There are the some who seem like they truly value us not just as a distributor, but as a partner who can offer them a full range services beyond just the products. Then there are others that I’ve spoken with who seem to think that MacPherson’s is the best at what we do (selection, turnaround time, availability, etc) but do not have that same sort of attachment or loyalty beyond…