Strathmore Artist Papers was awarded the 2010 Business Innovation Award at the NAMTA Convention and trade show for its new product introduction – Visual Journals. Strathmore leveraged consumer insights from the NAMTA Artists & Art Materials USA 2009 report, social media and other market research. Strathmore’s marketing team identified unmet consumer needs and responded by developing the new Visual Journal product line.
“We discovered that for many artists, journaling is a heavy-duty mixed media art form. Current journals are not meeting their needs because the paper is not designed to handle the media, layering and abuse of these ‘journalists,’” says Jeanette Gile, Marketing Manager at Strathmore Artist Papers. “We responded by developing a new type of journal that provides artists with greater freedom of expression by delivering high-performing papers and heavy-duty features.”
Strathmore Visual Journals are offered in a full range of paper types and weights requested by artists themselves. Papers include heavy-weight Drawing, Mixed Media, Smooth and Vellum Bristol, 90 lb. Watercolor and 140 lb. Watercolor. The heavy-duty cover features a subtle design, and the wire binding allows the journal to lie flat and open up 360 degrees.
Journals are available in three sizes with simple, attractive price points: $5, $8 and $14. A space-efficient floor display is available to present the entire journal collection.
There is an aggressive introductory promotion for Visual Journals. Drop ship the Visual Journal Display Assortment ($1,920 Retail) and get 10% off plus a FREE display. Product will be available for shipment from Strathmore starting June 7. The introductory promotion will run through August 20, 2010. Drop ship minimums apply.
Contact your MacPherson’s or Strathmore rep for more information on this exciting new program!