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Strathmore News January 2013

Strathmore Artist Papers™ announces its high quality fine art paper is now available in an expanded offering of large rolls. These new items were developed to meet consumer demand for a greater variety of fine art papers in roll format.

A unique selection of colors, textures and weights includes specialty grades typically not found in roll format:

  • Toned Sketch, Recycled Sketch and Drawing, Charcoal
  • Mixed Media, Bristol and Watercolor
  • Newsprint , Drawing and Layout Bond

Artists will appreciate the convenience and flexibility of creating without size or scale limitations.  Rolls are ideal for either practice of techniques or finished artwork.

The new Fine Art Rolls Merchandiser is an attractive wire display with colorful self-sell signage. This display has 18 slots to merchandise all the Strathmore rolls, and is ideal for placement in-line or as an endcap. It also qualifies for the drop ship discount when included on a qualifying drop ship order. Visit Displays.

Fine Art Rolls are in stock and shipping from MacPherson’s DCs now. There are two great ways to buy the program:

  • DC Order Deal-Buy 18 rolls of your choosing  to fill the slots in the rack from any one of our 3 DC’s at your standard roll paper Strathmore discount plus an extra 15% off(63.875%) and get the merchandiser for free. That’s all it takes to tap into this growing category.
  • Drop Ship Order Deal– Buy any 6 cartons of rolls, get 50/25/15% off(68.125%) and qualify for a lower minimum order of $4,500 retail on all Strathmore products with free freight and free merchandiser.

Learn how to increase the productivity of your retail space by contacting your MacPherson’s sales representative today.

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