Sanford News for September 2010

• Don’t forget that your customers can still make qualifying Prismacolor BTS Consumer Rebate purchases through October 15, 2010. You can post the rebate coupon on your website; just email Dan Canny at dan.canny@sanford.com or go to the new Prismacolor.com website, click on current promotions and download the coupon. The rebate is a great value for your customer and an incremental sales tool for Fine Art Dealers.

Prismacolor will also run a Consumer Holiday Rebate for eligible purchases between November 12, 2010 and January 15, 2011. This is a great sale builder for WBTS as well as for Holiday. Make sure any Prismacolor set retailing for $50 or more has a rebate coupon attached to it. This will be a tiered rebate based upon the total dollars worth of Prismacolor products purchased at your retail prices:
-> Buy $50 and get a $10 rebate
-> Buy $100 and get a $20 rebate
-> Buy $200 and get a $40 rebate
-> Buy $300 and get a $70 rebate

sharpie-liquid-graphiteMacPherson’s now has the Sharpie Liquid Pencil in all distribution centers. There has been a lot of buzz surrounding the introduction of this product, so be sure to have the product visible for your customers as they shop your store.  It has been approved for use on standardized tests and is equivalent to a standard #2 lead. It is available as a 1/cd with three spare erasers, 2/cd with six erasers, open stock not bar coded and a carded Liquid Lead refill. Consult your MacPherson’s representative for ordering details.

MacPherson’s just launched a great promotion on the retail canister displays from Prismacolor and Sharpie. The Prismacolor Canister SA1773594 features 36 of the 0.5 Black Fine Line Illustration Marker and the SA1773596 features 36 of the Black Brush Tip Marker. The Sharpie Canisters feature the Sharpie Pen Family; SA1765430 features the original Sharpie Pen, SA1760176 features the newest member of the Sharpie Pen family the Sharpie Pen Grip and the SA1758393 features the Sharpie Pen RT (retractable). Each canister has 36 pieces. All five canister displays are ideal for generating incremental impulse sales at BTS and throughout the year.

sa92804-new-packaging• You will soon see a new look for Prismacolor Scholar. The line has been re-positioned to target the young artist who has out grown Crayola but may not be ready to move all of the way up to Prismacolor Premier. Pencil Sets will be available in 12, 24, 48 and 60 ct sets, a 12ct Erasable Colored Pencil Set, and 10 and 20ct single ended marker sets in a bullet tip and a brush tip. The markers will launch in February 2011. The Prismacolor Scholar line will also include a carded eraser, carded sharpener and a 9 piece Graphite set. The current Scholar pencil set item numbers and UPC’s will not change. Those sets will transition from the current red box to the packaging pictured as inventory of the red box sets is depleted. MacPherson’s will feature the available pencil items in the Winter BTS Buyers Guide.

• Thanks to all of you who participated in the Prismacolor Merchandising contest. We received many outstanding entries. The judges will truly have a difficult time picking the finalists.

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