Here is the latest news regarding a comprehensive range of new products from Elmer’s.
NEW FROM CONTÉ
Want to create some additional retail selling space? Conté introduces a new space efficient display designed to merchandise an excellent assortment of Conté Crayon sets. The sturdy wire rack displays the sets vertically in a “waterfall” arrangement to best maximize shelf space and it creates a much easier shopping experience, allowing customers to clearly see the sets. The display was created to showcase Conté Crayon Sets with 12, 24, and 48 crayons, in both traditional earth tones and the complete range of colored crayons. The rack is available without a charge with the purchase of an assortment of sets.
Conté 18-Color Crayon Boxed Set: The packaging of this popular set has been updated, and it is now available in a great new shipper display that comes with 12 sets. Best of all, this set represents a phenomenal consumer value, as it is priced at the same suggested list as a 12 ct. set.
ELMER’S SPRAY ADHESIVES
Introducing Elmer’s new Extra Strong Spray Adhesive, which is designed with an innovative wide pad nozzle for no-mess application and a vertical spray pattern, providing consistent coverage with no clumping. The adhesive dries clear, not yellow, and does not attack Styrofoam. The product features an ergonomic easy-to-grip rounded can with contemporary graphics and a premium image.
NEW PAINTERS COLORS
Introducing both Mixed Berry and Turquoise. These new Painters colors are hot accent trends for home décor and a broad variety of craft projects.
NEW FOAMBOARD COLOR
Elmer’s Pink Foam Board is the newest addition to the popular range of 20”x30” colored foamboard. Now is the perfect time to evaluate your current offering of these popular sellers and spice up your assortment. Aside from pink and the basic colors, check out other unique options, such as greystone, sandstone, gold, silver, tan, and sky blue. Also, Elmer’s metal foamboard display rack is a phenomenal way to merchandise the line. It’s a silent sales person for your foamboard products and only takes up a 20”x30” footprint. It’s available at no charge when you purchase as assortment of 18 different 20”x30” foamboard sku’s in case quantities.
ELMER’S BRAND SUPPORT
Elmer’s will be taking a grassroots approach to connect with crafters using the synergies of the Elmer’s CraftBond adhesives, Painters paint markers, and X-ACTO tools. Included in these initiatives will be the establishment of a Craft Advisory Board, a Craft Council, and partnerships with key craft influentials and magazine editors. Elmer’s will also be assuming sponsorship of Scrapbook Memories, with 2009 airings of 13 project related episodes and Craftastic Home, a craft project design book by well known designer and author Mark Montano, which is being released this summer. Elmer’s was also a Corporate sponsor of Paper Craft’s Third Annual Card Making Day, which celebrates the creativity of handmade cards and the personal connection created through making cards. This event connects with 250,000 readers and the Elmer’s sponsored projects are listed on-line.
