Chroma Understands . . .


Chroma, maker of the groundbreaking Interactive Acrylics recognizes that the economy is taking its toll on everyone. Customers are spending less money and only buying what they need – not what they want.
Chroma wants to help you, the retailer . . .
– draw consumers back into your stores
– increase your foot traffic and sales
– battle through this turbulent economy
As a result, Chroma has taken the bull by the horns and developed an aggressive new “Artist Friendly Pricing”  program that MacPherson’s can offer to you. Continuing with Chroma’s approach to offer an affordable painting experience, this new program offers lower costs to you, the retailer, as well as increased MAP discounts which are passed on as lower prices to your customer, the consumer!

What this means for the MacPherson’s customer is that starting June 1, 2009 and going through 2010, you will be able to purchase any of the 80ml Atelier Interactive tubes (MacPherson’s stocks the entire line) at the same discount we are offering of 60/20 (68%) off. (Please contact your MacPherson’s Rep for more information.) All MSRPs will remain the same, but by increasing the MAP discounts, you will be able to advertise/sell Interactive at 40% off everyday and 50% off twice a year during the Winter and Fall Back-to-School periods. This allows you to pass these great savings onto your customer while protecting your current margin at the same time.

To support the program, Chroma will be offering a myriad of Point of Sale materials to be sent to you prior to August 1, 2009. In addition, Chroma will send out E-Blasts to its databases of Fine Art Associations, College Professors, College Students and Professional Artists announcing the new pricing program and directing them to your stores for purchasing. We will include the new pricing program in our upcoming advertising campaigns for the remainder of 2009 and throughout 2010. We will also continue our grass-roots efforts by conducting events throughout the  country at retail locations, colleges and art associations.
Remember . . .
Atelier Interactive offers these advantages:
– 1/3 more acrylic paint than the other leading brands
– Lower price points compared to other leading brands of professional artists’ acrylics
– Artist’s control of working time since Atelier Interactive can continue being worked wet, with the
addition of moisture or dry, by not adding moisture


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