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Elmer’s News, March 2009

Along with a back to basics approach for retail purchasing and merchandising being keys for success in this challenging economy, selective new product additions can be truly instrumental in delivering incremental sales and in helping to refresh basic product categories. To that end, be on the lookout for these exciting new product additions from Elmer’s. They will all be included in your MacPherson’s sales rep’s next SMIAB.

x-acto-black-designer-knife·  X-ACTO Black Designer Series Knife. The bar has been raised for X-ACTO Knives  in terms of style, comfort, and ergonomic design.  This brand new, consumer-friendly knife received rave reviews from all types of users, including graphic artists, students, industrial workers and amateurs during field testing and at focus groups. The Designer Knife features a soft comfortable grip, an ergonomic handle, and a rear blade release. It is available in a blister carded package and comes with a safety cap.

·  X-ACTO Pink Gripster. The popular line of colored Gripster Knives has been extended, with a vibrant shade of pink being the newest member of the family. Take advantage of this new introduction to reach out to customers who are looking for something with flair. The Gripster is perfect for delicate precision cutting of lightweight materials such as paper, plastic, balsa, cloth, photos, and more. This is also a great item to clip strip and/or cross merchandise in your paper crafting section.

ultimate-glue-precision-tip-image·  Elmer’s Precision Tip Ultimate Glue. This is Elmer’s most high performance glue and it bonds metal, stone, wood, and more. It’s 100% waterproof and is both sandable and paintable. It features a mess-free recloseable tube and a new innovative precision tip for better control and pin-point application. The product is carded and is .5 fl. oz.

New Packaging for Elmer’s Spray Adhesives. Both Elmer’s and Craft Bond spray cans will soon be sporting a brand new look. They have the same great formula, but the spray cans  have been redesigned with an appealing new ergonomic shape that provides for an easy grip and additional control. There is also a wide nozzle for true no-mess application. Look for the new packaging to be shipping in the very near future.

Fun Facts from Elmer’s

  • It is estimated that over 47 million elementary school students use Elmer’s Glue on a weekly basis
  • It takes 5 seconds to fill a 4 oz. bottle of glue
  • elmers5Elmer’s Glue is the color white because of the natural reaction of the raw materials used to make the glue
  • Elmer’s Glue was used to build a pasta bridge that could support 2,350 lbs.  The bridge was built by a high school student and was the winning entry in a pasta-bridge building contest held in Rhode Island.

Wishing everyone good selling and a fun and productive Spring!

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