NEW! Williamsburg Marketing Materials!
Check out the new marketing materials from GOLDEN products.
The new Williamsburg POP Blade (M625152) features four large hand-painted squares of color on birch plywood. This gives artists the ability to see and feel the actual paint as well as the grind variations in pigment particle size that are the hallmark of the Williamsburg brand. Painting can be as much a tactile experience as visual one, a connection that is fundamental to the Williamsburg paintmaking philosophy.
The other side of the blade highlights the range of colors in the Williamsburg line with 77 hand-painted colors from the Part A display rack, grouped by their pigment grind from Very Fine to Coarse. Packaged with self-adhesive mounting clips and instructions for mounting to a display rack, the blade is available at no cost through July 31, 2015. This is our way of giving thanks to all the work that Retailers do in support of the Williamsburg brand. The blades will automatically be shipped to each retail location carrying Williamsburg beginning mid-February at no charge.
Also new from Williamsburg is a 26-page Product Guide (M623140) featuring a short company history and properties about each color in the Williamsburg line. Details include a short color description and swatch as well as pigment, opacity, pigment grind, and lightfastness information. This collateral is a great way to introduce an artist to the Williamsburg brand and can also act as a bag stuffer for events with local arts organizations or schools.
Please contact your MacPherson’s Account Manager for further details.
Just Paint #32 Will Be Online and Landing in Mailboxes Late February
Several readers of Just Paint have asked for articles less technical in nature. Responding to those requests, this issue does just that! Included in this issue:
- New Williamsburg Special Edition Colors
- A review of some unique Williamsburg Handmade Oils properties
- Insights on using OPEN Acrylics for monoprinting
- QoR® Watercolor as it relates to the ASTM lightfastness standards
- An update on whether Cadmiums will remain on the artist’s palette in Europe
- Profile of Materials Support Specialist Stacy Brock
- A new series, the historical significance of color.
- Golden Foundation announces its third ‘Made In Paint’ show
- Our intention is to offer Just Paint as a valuable resource, providing interesting ways for artists to engage with materials, we sincerely welcome your feedback.
To read these articles and much more, go to Just Paint or you can visit justpaint.org, a web site dedicated to housing all past issues of the Just Paint newsletter and so much more. If additional printed copies of Just Paint are required for in-store presentation or staff distribution, contact your MacPherson’s Account Manager for ordering instructions.